I was assigned to get a logo which we could as the website header and other activities. First of all, I had to decide what we wanted, and I decided to go with a cartoon cyclist in Team TFC kit.
Before I could send it to the artist of choice, I had to find the perfect picture for the artist to base the kit off. I choose a picture of my friend as it had a clear angle of the kit at a sideward angle which is the angle I wanted. Once I had the photo, I could send the photo to the artist with the knowledge of what I wanted; a simple, easy to tell cyclist in a yellow top and white helmet on a bike where you could go instantly that is a bike.
And its actually our most used art piece collectively, not only is it our website logo but many use it for their profile pictures, we use it for our discord picture, Facebook and many more.
Base Picture: Thanks to Damon McKay for allowing me to use it.
Final Product: Another mindblowing piece of art which exceeded all expectations. (Thanks to the Artist https://twitter.com/_strwb)
Other examples of the product being used (left to right): Covering a PowerUp in Zwift and Website Home Page.