A couple of our fellow team members for Team TFC (my cycling team) play a cycling simulation game called Pro Cycling Manager (or PCM for short) – including myself. The game can have custom kits as part of its version of creating a team. This resulted in me using my contacts that I know who play the game to find an artist who could bring our IRL kit into the game. Once created in the game, we could use the screenshots from the game to promote our team generally, on our social media, and so on.
Examples of that are below:
Photo within PCM: Note the game is not very well produced and therefore graphics are fairly poor.